Friday, February 07, 2003


A Great Marketing Blunder?
Last summer Kirin introduced a seasonal item (a very big concept here) into their Ichiban Shibori happoshu line. An autumn beer made with fresh hops (beer snobs please feel free to correct the lingo) that they cognominated 'Marihana'. I caught the tv commercial a few times. Very lush imagery.
Wonder if they'll use the same name next year?

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